In a recent interview with Canoe, Raekwon talked about setting up a home for his Ice H20 label in Toronto:
“Alright you got Drake who made it but there’s still more people here. And if you really look at the table chart of Canadian artists that made it out of here, the majority of them, you could say were successful. Avril Lavigne. Melanie Fiona. Kardinal Offishall. Justin Bieber, my little nephew. So my thing is we want come in and diffuse anything that’s not real, anything that doesn’t associate with real hip-hop. We want to be the one that says, ‘Yo, we want to help build and build a bigger and better industry.’ I’m just like. ‘Yo with talent from Toronto, Vancouver, Quebec,’ who’s paying attention?’ The Drake factor is definitely a big factor. It’s a thing to respect. It’s like Drake being Wu-Tang back in the days for us. That’s who he is now.”
Rae goes on to talk about his business partner's hometown roots (business partner is from Jane & Finch in Toronto):
“I have a relationship with him for almost 20 years, and he would always feed me information and show me places that I needed to be at to understand the culture. This city has so many great things attached to it because you have a multi-cultural city that’s talented.”
The first signing to Ice H20 is Toronto's JD Era. The article goes on to talk about Rae not only launching a label here, but purchasing a condo near Toronto's Air Canada Centre for his family.