Congrats to 'Hologram Tupac'...and its creator Digital Domain as the company has won top honor at the world's largest advertising festival.
The company received a Titanium Award at the Cannes Lions International Festival of Creativity. The award was presented this past Saturday in Cannes, France.
Digital Domain took the honor for its recreation of the late Tupac Shakur for Coachella 2012:
More from the LA Times:
"Virtual 2Pac" was chosen by a jury of experts from the world’s top advertising agencies as one of the year’s most innovative ideas, from an initial field of more than 500 entrants, Digital Domain said in a statement.
"We were thrilled to be part of this project, this completely new idea in entertainment," said Ed Ulbrich, chief creative officer of Digital Domain. "We knew that the world had never seen anything like this and that the response was going to be huge. Having 'Virtual 2Pac' and the idea of virtual performers recognized with a Cannes Lions Titanium Award is beyond exciting."