I will be the first one to admit that, in the past (and probably still sometimes), I have posted material from an artist simply because...well...based on everyone else posting the artist I assumed they were good. I've even listened to shit music and convinced myself that it was good based on everyone else saying it was good. Bloggers pretending to like artists is a serious issue in the game and on any given day, you can probably catch a blogger pretending that "MC so-and-so" is the shit. Here are 7 Rappers Bloggers Pretend To Like.
FRENCH MONTANA
I find it admirable that bloggers support French Montana...because let's be honest, if this guy wasn't a rapper he would most likely be fighting for seats on the short bus. I mean how else do you explain this:
I mean seriously, if this dude rapped any slower he'd be Eli Porter:
MACHINE GUN KELLY
Lace up, laces out, MGK, Machine Gun Kelly, Wild Boy...whatever way you slice it, Machine Gun Kelly (especially since signing with Bad Boy) is straight outta the "Build-a-white-rapper" workshop. Where Yelawolf holds onto some real authenticity and manages to separate himself from the "another white rapper" tag, MGK creates flash mobs and participates in general white people debauchery:
MGK is gonna go the way of that other white dude Puff signed that time...what was his name...Kain? If Puff didn't tell you this guy was "good" you wouldn't care.
ASHER ROTH
From the house that Justin Bieber built comes Asher Roth. Actually, the house (Scooter Braun's School Boy Records) WAS actually built by Asher Roth...it's just that Justin Bieber came along and turned it from a 600 sq. ft condo to a 30-room mansion (followed closely by The Wanted, Carly Rae Jepsen and Psy). Prior to Asher's debut album "Asleep In The Bread Aisle", the Hip-Hop blog world was buzzing on the strength of his Eminem'ish playful single "I Love College." Asher even addressed the Eminem comparisons on the excellent "As I Em":
When Asher's album dropped in 2009, the blogs (including myself) had you believing that this guy was the future of music and would soon be rubbing shoulders with the likes of Jay-Z and Kanye West. Flash to present day and a lot of bloggers still hold up Asher to a standard of greatness that I will assume is due to his affiliation with Scooter Braun. But let's be honest, instead of rubbing shoulders with Hov, Asher is rubbing shoulders with Pac Div. Every once and awhile the Biebs throws him a bone (like the "Boyfriend" remix) and forces all blogs and websites (even the holdouts) to splash Roth across the screens. Let's be honest though; this is a career stuck in first gear.
HIT-BOY
There is no disputing the fact that Hit-Boy has become one of the most sought after producers in the game. His production on "N*ggas in Paris" pretty much owned the world in late 2011 into 2012. But producing wasn't enough for Hit-Boy and out of the blue, he dropped his first Rap song "Jay-Z Interview":
It was a solid single and Hit-Boy got tons of blog love (including on brokencool). And while the feedback was positive (some too positive like people saying it reminded them of Kanye West...fuck outta here), there were some complaints that Hit-Boy's flow was too monotone and lacked excitement. Unfortunately, these problems plagued Hit-Boy's first album "HITstory." But it didn't matter, the blogs positioned Hit-Boy as the new Kanye West...the future superstar rapper/producer. One small problem though; he can't Rap very well. He's French Montana slow and more monotone than Guru (the king of monotone). I think the brokencool review of "HITstory" sums things up pretty well. I'm all for giving people a chance, but if the blogs are gonna be a training ground for new rappers, this guy should be getting some love as well:
ACE HOOD
Remember #uknowuacehood? Now he gets unconditional blog love? Only in Hip-Hop man.
LUDACRIS
Oh how the mighty have fallen. It's hard to put this eloquently but Ludacris just completely sucks now. Luda used to be one of my favorite rappers. Always creative, 'Cris was a wiz with the words and would come up with the catchiest singles. Not only that, but he could rip the shit out of a beat:
Obviously blogs have very little choice but to cover Luda' from a traffic standpoint. New Ludacris music will result in some people clicking through...it's just that with each click brings more disappointment. We don't need Chicken AND Beer...we would take even a quarter chicken at this point.
CHIEF KEEF
Chief Keef is basically Soulja Boy with more violence, less money for videos and spider braids. Hell, these two even recorded a song together:
Chief Keef is signed to Interscope so...uhhhh...yeah...bloggers are pretty much forced to post his material no matter how atrocious or detrimental to the black community and youth of Chicago. If it's Jimmy Iovine time, you better be playing. No one really loves sosa, it's just that sosa has been jammed down their throats (pause). Chief Keef made "I Don't Like" a gimmicky track, Kanye made it a hot song.


Thank you for this post. I thought I was the only one who had to pretend like these guys were good just for the sake of being "cool." Now I won't go as far as to say that they all suck, but do they need the spotlight like they've been getting...no.
Posted by: Kchari328 | November 12, 2012 at 10:42 AM
Nailed it!
Posted by: RoShine | November 12, 2012 at 12:27 PM
Spot on!
Posted by: DLYDJ | March 06, 2013 at 10:05 AM