Pitching music to bloggers and editors is an integral part of building buzz for an artist. A good publicist can guide you in the right direction as to how to properly present your music to the media. However, some artists prefer to go it alone. And should you decide to handle press on your own, there are some things you should know. Here are 5 Things Never To Write When Pitching Your Music To Bloggers.
"I'M THE BEST UNSIGNED ARTIST"
No, you're probably not. Making grandiose statements like this is a sure-fire way of never having your music posted on any blogs or websites. You may be talented but saying you are the "best" at anything automatically assumes you have heard every other unsigned artist. It's fine in your mind to think you're the best (nothing wrong with that), just don't write it to people who have already heard 3 to 4 other artists that day equally as good or better than you.
"ROC NATION (OR INSERT LABEL NAME HERE) IS INTERESTED IN SIGNING ME"
Even if it's true, it's wise to keep business dealings such as labels interested in signing you confidential...for a couple of reasons:
1) If you don't get signed to Roc Nation, everyone is going to think you weren't good enough. I mean if Hov doesn't like it, why should I?
2) Some of these bloggers and editors are more connected than you think. A quick email to a Roc Nation connect could confirm whether or not there is actually interest in signing you.
And just to confirm, if you come up on an email for someone at Roc Nation and send them your music, that doesn't mean they're interested in signing you...that means you sent an email.
"WOULD IT BE OK IF I SENT YOU MY MUSIC?"
I understand the strategy: Instead of simply blasting your music over to bloggers, you send a polite email asking for permission to submit your music. I HATE THIS. Please don't do this. Look, bloggers and editors already get way too much email on the daily. Adding to that volume by asking if you can send your music and then sending it (so sending 2 emails) is not appreciated. I look at this "asking for permission" thing as a way to try to soften the blow when you send over sub-par music. Confident artists and team members send their music and put it out there for the world to hear, good or bad. And if it's bad, you take the feedback and either quite or improve...but don't ask for permission...please.
"I'VE BEEN TRYING TO GET MY MUSIC POSTED BY YOU FOR SO LONG"
Have you sent your music to a blogger or editor multiple times and they still haven't posted it? Well, there is no harm in trying again but DO NOT remind them of how many times you've sent your music to them and they haven't posted. Writing something like "I sent you like 4 songs in the last month and you still haven't posted" will ensure you don't get posted by said blogger or editor for the rest of the year.
"THIS ISN'T MY BEST SONG...THE NEW MATERIAL I'VE GOT COMING SOON IS FIRE"
Why aren't you sending the best you have? Sending sub-par material and then letting the person you are sending it to know that it's not the best you have will make the blogger or editor not only question your knowledge of music but will immediately label you as a time-waster. Do you have better material you're working on? Is it 10 times better than what you have done right now? Then WAIT, and put your best foot forward when it's ready. You don't submit projects at work and go "This isn't the best I can do but the next project I submit is gonna be dope...trust me."