broken cool.

Diddy and Mark Wahlberg Launch New Performance Water

Diddy announced today that he has joined forces with Mark Wahlberg to launch Aqua Hydrate Performance Water.

Diddy made the announcement about the new water via Twitter:

Heads Up @Drake...A Florida Restaurant Trademarked "YOLO" in 2010

According to reports, a Florida restaurant has owned the trademark to Drake's famous "YOLO" phrase since 2010.

YOLO restaurant in Ft. Lauderdale has reportedly owned the "YOLO" trademark since 2010.

Earlier this week, Drake put out some photos of merchandise at Walgreen's and Macy's using his catch phrase and said that he should be getting paid for people using the term "YOLO":

As it turns out, it's actually Tim Petrillo and the YOLO restaurant that own the trademark. And Petrillo thinks Drake's demands for payment are a joke:

"I think Drake saying that is such a joke."

Looking at the restaurant's website, they even use the "You Only Live Once." I smell a battle brewing.

Spotted: Complex

Photo: Drake Stays Cookin' Up In The Kitchen

This past weekend in Toronto, Drake linked up with Guy Fieri at the Chef's Challenge fundraiser. Proceeds from the event benefitted cancer research at Mount Sinai Hospital.

Spotted: Rap-Up

Hennessy Announces Partnership with Nas Beginning In 2013

Nas continues to make moves on the brand marketing front.

Via Twitter, Hennessy has announced a partnership with Nas beginning in 2013:

No further details are available at this time. Stay tuned...P.S....brokencool loves Henny.

"I Be On That Rib Shack"

Wow. According to Bol, this is a legit commercial that runs in the STL.

Snoop Dogg Will Sell Anything...Watch Snoop Dogg's Viral Video for Hot Pockets Called "Pocket Like It's Hot"

Spotted: Life Files

Video: Have A Look Inside The New 40/40 Club @ the Barclays Center

Video: Is There Nothing Snoop Dogg Won't Promote? Snoop Now A Spokesperson for Hot Pockets

Spotted: Life Files

Video: Dallas Cowboys Owner Jerry Jones Rapping for Papa John's Pizza

Spotted: LA Times

See Jay-Z's First Print Ad for D’ussé Cognac

The keen eyes of HipHopWired spotted for the first print ad for D’ussé Cognac featuring Jay-Z...#hovstaygettinpaid.

Spotted: Miss Info