broken cool.

The Bonnaroo 2010 Lineup

The 2010 Bonnaroo lineup has been announced. Acts featured include Jay-Z, Weezer, Stevie FRIGGIN' Wonder, KiD CuDi, Kings of Leon, Dave Matthews Band and more. Hit the jump for the full lineup and more details.

The Science of Swag

(Written by broken cool writer Maxine Ross)

Originally Marketing jargon, ‘swag’ is an acronym for Stuff We All Get, promotional materials, samples, free shit. Available to one and all, swag is in fact, the antithesis of exclusivity. Somewhere in the game of Telephone we call media development coupled with bastions of uninspired rappers, ‘swag’ or having ‘swagger’ became the personification of success. Never mind that what it really means is that Louis rag you’re waving around is equivalent to the free Trojan Pleasure Packs Planned Parenthood gives out at the clubs.

Soil & "Pimp" Sessions "Fantastic Planet"

Some cool Club/Alternative/Jazz...a little bit of everything from Japan's Pimp & "Soul" Sessions.

Soil & "Pimp" Sessions "Fantastic Planet"

Peep a couple of videos from the group after the jump.

BSTC "Love It" Feat. JL

BSTC is a dope Soul/Jazz/Funk group from Chi-Town. "Love It" is taken from their album "Music For A Saturday Evening". Download "Love It" featuring JL here or here.

For more BSTC info check their Myspace.