J. Cole doesn't give a shit what you think. Hell, J. Cole doesn't even care if he has a Jay-Z feature...and he's signed to Roc Nation!
Cole is a unique artist in that he got the "big deal" with Hov and friends but refused to make anything but good music. Cole's debut album "Cole World: The Sideline Story" shunned EDM and corny singles in favour of a solid Hip-Hop album...dope, personal lyrics over strong production. The album went Gold yet somehow J. Cole still wasn't a superstar. He was still that son Roc Nation and Hov didn't really talk about it.